Digital Strategy

Online marketing through design, development, and a pinch of SEO

Knowing how to properly manage a brand with today's digital platforms not only requires targeted content, but also requires technical proficiency to truly be effective. In the past I have lead a series of successful campaigns converting online interactions into online transactions. Using Analytics, Insights, and various media I have been able to continually adapt and create stimulating content with a measurable return on my clients' investment. Beyond this my technical know-how has allowed me to take advantage of emerging trends and maintain clients' relevance within this ever-changing medium. Below are a few examples of my successes. Hover over for details and click preview to view each project.

Mobile Website

QR codes and APS Mobile

In order to better cater to the widening mobile market I introduced All-Pro Science to QR codes. Rather than lead these customers to the standard website, I created a separate standalone mobile version. This gave mobile viewers quick links to information most commonly requested online. Since implementation they have seen a surge in mobile visitors and the bounce rate for these devices has decreased by over 15%. Click the preview link for a working example of the mobile site.

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facebook ap

Facebook App

After running a poll asking for fan feedback I found a large majority of potential All-Pro Science customers wanted an easier way to compare the ingredients within APS products. To satisfy their requests I created a Facebook application using Flash (as2) and embedded it with FBML so that it could be accessed easily within the Facebook platform. The application was praised by APS customers and their Fan Page experienced an immediate spike in new "likes". Preview

Punishment Nutrition Youtube

Viral Video

This video was shot and produced solely to go viral. Before production I researched upcoming events to find trending keywords within the MMA and fighting community. Come production time I knew exactly what to ask Tito Ortiz and what topics would potentially draw in the most views. After launching the video my team and I also posted it on both boxing and MMA forums, websites, and blogs. The results were phenomenal. Within the first 3 days the video grossed over 2,000 views and by the end of the first week that amount more than doubled. Currently the video has well over 25,000 views and exceeds 150 comments. Click Here to see the video or click the preview link below to see the stats for the first few months.

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Email Newsletter Campaign

Email Marketing

Since day one, email marketing has been a huge revenue driver for All-Pro Science; However before I stepped in email blasts were disconnected and often lacked cohesive branding. To enhance their effectiveness I coded a customized template which included links to popular queries on our website as well as links to our social media platforms. As a result the click through rate nearly doubled and email traffic began to spill over to the rest of their social media websites. Click the Preview link below to see some of these emails (as seen from my IPhone).

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Custom Wordpress Blog

Custom Wordpress Blog

Setting up and customizing a template for a Wordpress blog is easy. The real work here was figuring out how to yield the biggest return from each post and how to continue to do so even after I was gone. To do this I added a custom widget that shows keywords and trends within the blog's dashboard. I then taught the staff how to create targeted articles using these statistics and how to properly tag images and posts to help search engine visibility. The results so far have been very promising and All-Pro Science has seen a surge from organic search engine traffic and comments.

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Ustream

Ustream

September 2011 Tito Ortiz and Jenna Jameson were both at the Olympia Bodybuilding Convention in Las Vegas to launch the Punishment Nutrition brand. Since many of their fans could not be there in person, I set up a Ustream account so we could broadcast live from the event. I then embedded the stream on the Punishment Nutrition website which allowed fans to log on, watch and ask Tito and Jenna questions in real time.

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Web Design

and web development

Here are some website I have designed in the past. I have also maintained several ecommerce websites and larger scale CMS sites for clients, which are not shown here. If you would like some examples please feel free to contact me directly.

Duzoxin

Duzoxin

This was a recent project for the relaunch of a weight loss supplement called Duzoxin. This website was used to pitch a revamp to the current look and draw in potential investors. Click Here to see the live prototype or click the Preview link below to see the layout.

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Defy Magazine

Defy Magazine

This website was designed for the success and lifestyle magazine, DEFY. The website has a simple layout and features rotating media viewable on mobile devices. The back end uses a proprietary CMS system which I was able to customize using HTML and CSS. In addition to this I was also able to integrate the CMS's proprietary blogging modules for easy addition of content. Click Here to launch the website or click the Preview link below to see the layout.

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Happy Water Polo

Happy Water Polo

This is a website built entirely in flash. All website animation and movement was coded in action script and all gallery content is loaded via XML so it can be easily updated. As requested by the client the large logo resizes according to window width and height. Click Here to launch the website or click the Preview link below to see the layout.

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Arbonne International

Arbonne International

Arbonne is an international cosmetic company based out of Irvine, CA. At Arbonne I was part of the creative marketing team primarily making online banners and flash multimedia. Click the preview link below to see a few examples of the types of banners I created at Arbonne. *NOTE Once it opens you can click the small banners inside the frame to see them in action.

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Print

Labels and Sell sheets

In this section you will find some print work I have done in the past. For each project I worked hand in hand with the client and printer to find the appropriate material and process for each job. Having the opportunity to work on several product labels in particular has left me well versed in varnishes, materials, and the printing process.

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